Who we are
SW-One Communications Ltd. is a purpose-driven boutique consultancy.
We empower our clients through tailored communication strategies which authentically tell their story, elevating their profile and impact across target audiences, and enhance their influence with policymakers.
Our evidence-based approach underpins everything that we do and we pride ourselves on delivering personalised services that cater to the unique needs and goals of each client.
We are clear.
We are creative.
We are credible.
Founder
Nathan Emmerich
Nathan Emmerich is a strategic communications expert with more than 10 years’ experience advising CEOs, politicians and senior leaders to embed communication functions across their organisations.
He has a track-record of implementing communications strategies to political campaigns for purposeful initiatives, such as the Martyn’s Law campaign in May 2024, which helped to secure the bill’s introduction to parliament. It received Royal Assent on 3 April 2025.
As an advisor to Figen Murray OBE, and a breadth of experience working on national security communications for the UK Home Office, Counter Terrorism Policing, Survivors Against Terror, and the Counter Extremism Project, Nathan brings a wealth of expertise in delivering crisis communications, incident response, and amplifying the reach of media campaigns.
Advisor,
Figen Murray OBE
Figen Murray OBE is a counter terrorism expert and the initiator and driving force behind the campaign to introduce counter terrorism legislation, known as Martyn’s Law.
Figen transformed her grief into a powerful movement for change. Her tireless campaigning has led to cross-party and widespread business and public support to introduce measures to better protect public venues from the potential impact of a terrorist attack.
Beyond her legislative efforts, Figen is active in educational initiatives, speaking to communities and organisations about counter-terrorism, resilience, and the human impact of such attacks. Her heartfelt advocacy continues to inspire change and underscores the importance of proactive measures to safeguard public spaces, turning a personal tragedy into a mission that benefits society as a whole.
Political & Corporate Strategy Advisor,
Hannah Lazell
Hannah Lazell brings over 16 years of extensive experience across Parliament, local government, and public affairs. In Parliament, Hannah worked for Shabana Mahmood MP as a caseworker and Parliamentary Researcher, and as a Political Advisor to Harriet Harman MP. This was followed by working as a Political and Legislative Advisor for the Labour front bench in the House of Lords, where Hannah covered a diverse portfolio of policy and legislative briefs. She also worked in corporate affairs, focusing on financial services.
More recently, she spent seven years as a Political Advisor within the Local Government Association’s Labour Group, collaborating closely with councillors and council leaders to support their roles. During this time, she played a pivotal role in positioning local government at the core of the Labour Party’s policy development leading up to the General Election.
Hannah’s broad career has given her a deep understanding of local government, devolution, and the practical experience to apply strategic communications functions to deliver impactful campaigns. She operates as a strategic advisor, providing policy expertise and public affairs support to a diverse range of clients.
Digital Marketing Specialist,
Rebecca Howarth
Rebecca Howarth brings a wealth of experience and expertise in delivering bespoke digital marketing campaigns for UK and international businesses.
Rebecca combines her industry insights with her technical expertise, developed at the global talent and business solutions consultancy, IDEX, to enhance branding, deliver end-to-end digital campaigns, and to captivate target audiences.
She helped to elevate the Martyn’s Law campaign via social media channels in May 2024 and continues to advise and implement digital functions for the Global Internet Forum to Counter Terrorism (GIFCT). Previously, Rebecca worked closely with Survivors Against Terror.
